The Most Important Word to Know During Any Negotiation in 2021(D.58)
“Sell me this pen.”
If I were to sell you a nice pen for $2,000 and you needed it, would you negotiate? Or pay straight up?
Regardless, negotiation is all around us. We experience it every day, whether we notice it or not. But are you maximizing your negotiations? Maybe you didn’t know, but there is a method to this madness. A technique that will leave you on top after every negotiation. And it starts with one word, “fair.” Let me explain.