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The New Way Of Running A Successful Business in 2022

Zeke Grantham
4 min readJun 27, 2022

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After the pandemic, we all struggled to find our place back in the “normal” modern world. As businesses that had unprofitable years look toward finding new ways to generate revenue, it seems they might be looking in the wrong direction. As a business owner myself trying to navigate the ever-changing ocean of the backside of the pandemic, I can see that to stay in business being creative is vital for survival. Researching other ways that I could generate revenue for my company I came across a new and future way of what I think business will be generating revenue.

Photo by Kristin Wilson on Unsplash

Most business owners are going to be thinking more pragmatically. How do you generate more revenue or profit? Add more business, market more, and maybe add ads or up your subscription fees. All of these can work, but at the expense of your customer(or your own pockets) in the fragile economic state we are in as it is, people are incentivized to be paying more for the same service. Look at Netflix for example which has upped its prices over the years and lost subscribers for the first time last quarter. Although they don’t have ads, Netflix’s larger subscription fees make people feel the need to cut them when times get tough.

So what is it? What is the answer! I mean how can I make more profit and not charge my customers or spend more money internally? After researching…

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Zeke Grantham
Zeke Grantham

Written by Zeke Grantham

I am a business owner, published author, and avid traveler. I love writing and exploring any chance I get.

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